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Gaming giant Xbox has launched a new brand campaign that seeks to tout its PC Game Pass service in a way that would resonate with a lot of gamers.
Made together with specialized gaming Mutiny, the "We Got You" campaign is marked by a humorously self-aware one-minute spot that touts the service's wide variety of offerings.
These include new games on day one like Call of Duty: Black Ops 6, The Sims 4, League of Legends EA titles, and even Riot Games benefits for members — all of which make it a service offering incredible value for PC players.
Through the spot, Xbox hopes to bring awareness to its PC Game Pass and make it the prime destination for PC players as a platform that considers everyone's diverse tastes and playstyles.
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Mutiny ECD Noah Eichen shared in a statement how the gaming giant used a modular approach with the goal of reaching a global audience:
"PC gaming has never been bigger, and players don’t just fit one type of mold. To ensure we had representation and that we could reach players across the globe, we put massive emphasis on developing creative that could be easily localized and re-targeted to specific demographics as needed," he explained.
The latest from the gaming company proves that "We Got You" is more than just a slogan reassuring its audience.
Beyond that, it's also the Xbox's way of fulfilling the needs of the gaming community with a platform tailor-made for them — a show of its established brand values.
Xbox Got You
Directed by Hungry Man's Dave Laden, the advert starts with the narrator breaking the fourth wall, directly talking to the gamer on screen, as well as the audience watching the ad.
He then asks the gamer if he wants to boot up Call of Duty: Black Ops 6 on day one, to which he responds with a simple, "Yeah."
The narrator goes on to talk to different gamers, asking them if they want to pilot an Airbus across the world, if they want to become F1 drivers, Jedis, and the like.
He then fulfills their wants through PC Game Pass, transforming them into their dream gaming personas.
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Throughout the spot, PC Game Pass' wide selection of games is highlighted, from Microsoft Flight Simulator 2024 to The Sims 4.
More than that, gamers also have a chance to play with other League of Legends champions through special Riot Games benefits.
The jam-packed commercial ends by going over the features of the PC Game Pass, touting it as a superior, bang-for-your-buck service.
Previously, PlayStation and agency adam&eveDDB launched a cinematic spot showing how "play has no limits."
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