Volkswagen Pays Tribute to Fans with the 'YourWagen' Campaign

Volkswagen is paying a tribute to its most loyal patrons (or as it likes to call it, its "Volks") with a touching new campaign that tells their stories.

"YourWalken" is the automobile company's latest initiative at positioning the brand as "the people's car," which its name loosely translates to. 

 

 

 

 

 

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To prove this, the car giant launched a 45-second spot that shows car owners experiencing life and reaching milestones with their respective vehicles.

These individuals include the "MumsWagens," the "NansWagens," the "AmbersWagens," the "FreshWagens," the "SnoozeWagens," and more. 

All these "Wagens" culminate into the advert's underlying message — that "without the Volks, there is no Wagen."

Volkswagen's True-to-Life Tales

The campaign, made in partnership with Adam&EveDDB, aims to shine the spotlight on the real sentimentality and love car owners develop for their vehicles. 

It also enlists the help of real Volkswagen fans who graciously shared their driving stories with the company as they developed the campaign.

On Volkswagen's U.K. website, viewers can find the real-life stories featured in the spot, including dedicated videos showing HobbyWagen's story, LukesWagen's story, and more. 

Finally, the company calls Volkswagen drivers to share stories of their own, and selected individuals will take part in a special event it has in store later this year. 

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