-author-avatar_thumbnail.jpg){kind=avatar}
Skincare brand The Ordinary is back with an attention-grabbing out-of-home (OOH) campaign that pokes fun at Black Friday deals.
Made together with Uncommon Creative Studio, "Slowvember" takes a bat at how Black Friday sales influence people to make purchases on the fly, instead of encouraging consumers to be mindful of their purchases.
Following its previous outdoor efforts, this latest one boasts carefully crafted copy plastered on blank canvases to highlight the disingenuity of a Black Friday marketing push.
One of the billboards show sale price stamps with the writing: "Buy 1, Get 2... For the price of 3."
Below the minimalist art is a warning for consumers to beware of Black Friday deals, while touting its month-long 23% off discount.
Another spot follows the same premise, this time, showing that consumers can make a purchase "literally any other day" as The Ordinary's prices will remain the same throughout November.
A Solid Stance
With an average global spend of £410 on Black Friday sales, a majority of brands harp on the phenomenon by making deceitful sales tactics, claiming a scarcity of their products, limited-time offers, and even outright scams.
The Ordinary is taking a full 360-degree turn by promoting mindful purchases — a clear distinction of its brand values.
By pursuing this kind of marketing strategy, creative agencies allow brands to tout specific promotions while enabling them to set themselves apart from the competition with a unique approach.
View this post on Instagram
On top of the intriguing OOH ads, The Ordinary is solidifying its stance against Black Friday sales by closing all its stores on the 29th of November.
This is not the first time the brand has pursued thought-provoking OOH spots opposing the infamous sale season.
Together, the brand and agency Soursop previously launched another anti-Black Friday campaign, telling consumers not to buy into the "Cheap Creep."
-author-avatar_mobile.jpg){kind=avatar}
