T-Mobile is strategically expanding its advertising business with an in-store Retail Media Network (RMN) and a newly formed partnership with streaming media company Plex.
The expansion plans were unveiled during the first presentation of T-Mobile Advertising Solutions at the IAB NewFronts in New York on Tuesday.
T-Mobile has developed a robust multichannel platform to empower advertisers to connect with their target audiences across various touchpoints, including digital out-of-home (DOOH), mobile, and connected TV (CTV) channels.
“T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” JP Colaco, the telecommunications giant’s SVP and chief T-Ads officer, said in a news release.
T-Mobile Expands In-Store RMN to Increase Ad Reach
T-Mobile's in-store RMN aims to present a game-changing opportunity for brands.
Advertisers can more effectively reach their target audience with more than 20,000 screens in over 11,000 T-Mobile and Metro by T-Mobile retail stores across the U.S. and plans to extend its RMN to more retailers.
By combining RMN with T-Mobile's expanding rideshare solutions, advertisers can potentially reach a staggering 58 million individuals per month.
Additionally, brands can gain exclusive access to T-Mobile Tuesdays via the T Life app, allowing them to engage directly with over 7 million monthly customers and offer enticing deals and perks to drive conversions and foster brand loyalty.
Partnering With Plex for CTV Expansion
T-Mobile has partnered with streaming media company Plex to broaden its CTV reach.
With over 22 million monthly active users on Plex, advertisers can leverage T-Ads insights and audience data to deliver targeted ads.
This allows for an enhanced viewing experience with tailored content such as movies, series, documentaries, and news within a T-Mobile environment.
Likewise, Plex announced in a press release that it plans to leverage T-Mobile’s reach of over 240 million consumers to “innovate on the connection between mobile and CTV.”
“T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers,” Colaco added.
