Renowned brand Tequila CAZADORES has launched an exclusive limited-edition homeware collection featuring famous American actress Francia Raísa.
The handcrafted "Cocina Collection" embodies the vibrant spirit of Mexico while incorporating modern elements of home entertaining that showcase exceptional craftsmanship from its local artisans.
Launched on October 24, the campaign features everything one may need to host a gathering — from plates and serving trays to molcajetes and tequileros.
“Tequila CAZADORES is a brand rooted in Mexican tradition, culture, and creating lasting memories through shared experiences.
This collection is a culmination of not only Tequila CAZADORES values but Francia's as well and we are thrilled to offer consumers the opportunity to bring the essence of 'Real Tequila for Real People' to life through this collection," said Tequila CAZADORES Brand Director Jay Needham.
To mark the launch, Tequila CAZADORES also proudly announced that it will donate $20,000 to the Hispanic Heritage Foundation to support the Hispanic community.
"The Cutting Edge" actress, who is a former Ambassador of the foundation, expressed her joy over the brand’s donation and the efforts it makes to recognize the foundation’s impactful work and ongoing efforts.
"It's an honor to bring a piece of our culture to the table, blending tradition with modern elegance. Every detail in this collection reflects the craftsmanship and care that goes into creating something truly special.
Creating this collection with Tequila CAZADORES, a brand that has a passion for creating long-lasting memories through the dining experience, is a dream come true,” Raísa added.
Just as every bottle of Tequila CAZADORES is crafted with passion and precision, the goal of the Cocina Collection is to showcase the exceptional craftsmanship of Mexican artisans through high-quality dining pieces that stand the test of time.
By focusing the product design of the home entertaining set of 14 different pieces on the vibrant Mexican culture and leveraging a celebrity that personifies it, the collection is sure to bring authenticity and flair to customers’ next fiestas.
A New Way to Celebrate Mexican Culture at Home
The campaign features a 44-second-long video that opens with Raísa saying that the secret ingredient to the best fiesta is a beautiful tablescape inspired by her Mexican heritage.
As she's setting up the table with tableware items and preparing it for a fiesta, she introduces the Cocina Collection — a beautiful line of entertainment wear that infuses the spirit of fiesta into any moment.
As the video continues, she then puts a bottle of Tequila CAZADORES Blanco on the table, highlighting that the second secret ingredient to the fiesta is a delicious cocktail made with authentic Mexican tequila.
The video ends with Raísa inviting watchers to shop the collection to bring the spirit of Mexico to their homes.
Previously, Tequila CAZADORES partnered with Latin-style coffee brand Café Bustelo for a new campaign to celebrate Hispanic Heritage Month and National Coffee Day.
