Tyla has teamed up with Stanley 1913 to launch their hot new collaboration, the "Tyla Tyger Quencher," which is sure to further fuel the metal cup craze.
The brand initially teased the partnership with the South African pop star in an Instagram post showcasing the limited-edition 40 oz Quencher H2.0 FlowState.
Featuring a metallic brown gradient on the exterior, the cup is adorned with a bronze African-inspired tiger print that pays homage to Tyla's fanbase, dubbed the "Tygers."
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In a statement, the "Water" artist shared how the new collaboration is a dream come true for her.
"Together, we were able to create a special design that feels unique and authentic to my brand. I just can’t wait until the Tygers can have it in their hands."
Stanley 1913 Chief Brand Officer Graham Nearn called the collaboration "an authentic extension" of the brand, highlighting how their innovative spirit and originality help them keep up with the pulse of pop culture.
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Tyla also posted a behind-the-scenes video on her Instagram page, showing her reaction to seeing her new cup for the first time.
The Grammy Award-winning artist's star has only continued to rise since the launch of the deluxe edition of her self-titled album "Tyla+" back in October.
Stanley's decision to collaborate with her underscores the significance of leveraging an artist's star power in a brand partnership.
Make Me Water
Tyla's continued success has helped her secure several major brand deals and collaborations over the last year.
Last month, she performed at the Victoria's Secret Fashion Show 2024, stunning the crowd in a set of angel wings.
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In September, she collaborated with BRIT Award-winning band Jungle in a major campaign for Gap.
Meanwhile, back in February, she starred in a campaign for Bose that also featured LISA, Central Cee, and Don Tolliver.
Stanley 1913 has also had its fair share of major collaborations over the past year.
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Most recently, the brand teamed up with football legend Lionel Messi for his own signature Quencher ProTour Tumbler.
Back in January, crowds went wild over the limited-edition Starbucks x Stanley tumbler, which sold out immediately in all stores.
