Skrewball Whiskey, the original peanut butter whiskey, is teaming up with American rapper Yung Gravy to bring a saucy spin to a beloved Thanksgiving tradition.
The Pernod Ricard brand has unveiled a limited-edition Skrewball Baster Set as part of its "Give Thanks and Get Basted" campaign, aiming to shake up the monotony of the holidays.
It includes seven 50ml Skrewball-branded basters, a wooden baster stand, and a gravy boat that's meant to hold Skrewball Peanut Butter Whiskey.
With this, friends and family can enjoy serving themselves shots over a Thanksgiving feast.
In a press release, Skrewball Whiskey Senior Brand Manager Gary Feeney highlighted how the new experience infuses a bit more fun into the holiday season and that Yung Gravy's inclusion is a perfectly unexpected addition to the campaign.
"Skrewball and Gravy together just made sense from the jump. We're both sweet, smooth and know how to start the party ;). This Thanksgiving, I wanted to take family time to the next level. All you need is a turkey baster, a gravy boat, and some Skrewball," Yung Gravy said.
Yung Gravy's unique brand and signature humor make him the perfect choice for the spot, creating an effective influencer marketing strategy.
By teaming up with the sauciest influencer, Skrewball marks its campaign with a collab fit for the holidays.
This is evidenced by the set selling out in just 24 hours. But don't fret, it's available once again on Skrewball Whiskey's website, retailing for $11.28 in honor of Thanksgiving Day.
All proceeds from the sale will be donated to the Southern Smoke Foundation, emphasizing the brand's commitment to expressing its gratitude.
Peanut Butter and Gravy
A short spot posted on the brand's social channels features the "Mr. Clean" rapper in front of a Thanksgiving spread.
With his signature nutty humor and uncanny charm, he playfully promotes the new set with a few jokes, basting himself and a turkey with Skrewball.
It ends with the rapper inviting fans to "Give Thanks and Get Basted" this Thanksgiving.
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Yung Gravy first gained recognition in 2017 after posting a string of hits on SoundCloud that went platinum.
Since then, he's had a song enter the Billboard Hot 100 and has collaborated with artists like Lil Wayne and Dillon Francis, as well as Martha Stewart.
Just a few months ago, he released "Serving Country," his latest studio album.
Meanwhile, in October, hot cocoa brand Swiss Miss collaborated with Hotel Tango Distillery to launch a toasted marshmallow-flavored bourbon.
