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As the Official Underwear Partner of the Women's National Basketball Association (WNBA), Skims has unveiled its new collection through a campaign that spotlights the league's stars.
The bold new "Fits Everybody" campaign showcases various WNBA talents such as star player Candace Parker, second overall draft pick Cameron Brink, DiJonai Carrington, and All-Stars Kelsey Plum and Skylar Diggins-Smith donning pieces from the line.
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In a new spot posted on Instagram, the players take turns introducing themselves and describing how they are on the court.
"I want my legacy to be that I left the game in a better place," Parker shares.
The five end the spot by proudly saying, "Everybody is wearing Skims."
For the Love of the Game
Made in-house by WNBA and Skims, the latest campaign from both companies aims to champion the hardworking women in sports, which Skims founder and CCO Kim Kardashian says is an integral part of her brand.
"Our brand DNA is rooted in inclusivity, representation, and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season," she explained in a press release.
The players also expressed their gratitude for taking part in the campaign, which has received a lot of praise from WNBA fans online.
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"My fans know how much I love fashion. SKIMS has been an underwear staple in my wardrobe for years," shared the rookie Brink. "I’m grateful to be included in this lineup of players, especially with the greats who I have looked up to for so long."
Skims' new "Fits Everybody" collection launched last Monday, just in time for the start of the WNBA season.
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