Award-winning Art Director Simón Londoño is the newest member of our Design Awards jury.
With an impressive career, marked by international recognition for helping businesses grow and connect with their audiences, Londoño’s made a significant impact in the design industry.
Who Is Simón Londoño?
Simón is a celebrated art director and graphic designer from Medellín, Colombia. A graduate of Visual Communication Design from Javeriana University in Cali, where he now resides, Simón founded Simón Londoño Studio in 2018. His firm is dedicated to creating strategic brands with strong identities, aiming to produce designs that are beautiful, understandable, and impactful.
Simón’s work has garnered five prestigious awards, including the International Platinum Prize for Design and Architecture in 2023 and multiple Clap Platinum awards, among others.
He’s also been featured in notable publications and recognized at prominent design festivals.
Simon is also a passionate educator who teaches courses at DOMESTIKA and serves as a university lecturer.
Industry Insights and Design Philosophy
Simón is known for his thought leadership in design. In a recent discussion with us, he talked about the impact of AI on the industry, noting that while it is a powerful tool, its current applications in graphic design still leave much to be desired.
As designers respond to the limitations of AI, he anticipates that the rest of 2024 will see a surge in 3D modeling, bright-color palettes, hand-painted shapes, and more expressive visual communication.
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Simón also emphasizes the importance of objectivity in design, despite its inherently subjective nature.
He believes that understanding a client’s culture, audience, and objectives is crucial to creating effective and relatable designs.
He also argues that exceptional design is not just understood but felt, as it’s something that resonates emotionally with the audience.
Role as a DesignRush Design Awards Juror
As a new member of the DesignRush Design Awards jury, Simón is excited to contribute his expertise in recognizing exceptional submissions.
He looks forward to evaluating work that showcases innovative brand identities and cultural narratives.
For him, great design combines high intuition, strong methodology, and a deep sense of humanity — solving problems through empathy and understanding.
Simón advises aspiring designers to continually add value to their work and push creative boundaries.
His own journey, marked by international recognition and a deep commitment to the craft, serves as an inspiration to those looking to contribute to the design world.
Is your creative genius ready for recognition? Submit your work and join the top designers celebrated by DesignRush.
Editing by Katherine 'Makkie' Maclang
