Samsonite and BOSS Team Up for New Luxury Luggage Capsule

Luggage company Samsonite has teamed up with BOSS by Hugo Boss for a new line of aluminum-made luggage that boasts a "timeless design with a distinctive twist."

The BOSS | Samsonite collection is a set of oversized suitcases crafted with intention, merging style with functionality and allowing travelers to enjoy their journey with boldness and confidence.

Alongside the launch of the "Departures" campaign, the two companies have put out a sleek 30-second spot putting the suitcase in center stage.

 

 

 

 

 

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In true BOSS fashion, the ad shows picturesque shots of men and women styling the suitcase against a muted brown backdrop.

To emphasize the spacious nature of the product, the models interact with a gigantic version of the suitcase, swinging it around the set before entering it.

The Collection's Features

The capsule collection is made of high-quality aluminum and embellished with the iconic BOSS monogram pattern.

It also boasts a pristine, long-lasting and standout finish, with a tone-on-tone black motif along its aluminim shells.

When it comes to the interior, the BOSS | Samsonite collection features spacious compartments and a tailored look, with co-branded leather handles and BOSS's iconic camel colour.

Marketing agencies know how to take a great partnership like BOSS and Samsonite and make sure the right people are paying attention.

In a press release, Samsonite CEO Kyle Gendreau expressed excitement with the launch of the new collection:

"We are thrilled to collaborate with BOSS as both brands are committed to delivering high-performance products achieved through extensive research, exceptional quality, engineering, and craftsmanship."

Editing by Katherine 'Makkie' Maclang