Hollywood couple Rose Byrne and Bobby Cannavale are back for Australian property marketplace Domain’s latest campaign, developed by creative agency Howatson+Company.
The campaign humorously showcases a couple struggling to navigate the property market without Domain’s insights.
This latest installment continues the comedic approach introduced in the ongoing "Know what we know" platform, with the couple using unconventional and ineffective methods to gain an advantage in property hunting.
Richard Shaw, deputy chief creative officer of Howatson+Company, explains that the humor stems from a relatable truth — people go to great lengths to gather property insights, but Domain simplifies the process.
“So, it isn’t just comedy for the sake of it. The joke is born from a category truth that people go to great lengths / do dumb stuff to find things out about properties — then in swoops Domain as the source of knowledge.”
The campaign, created in collaboration with media agency PHD and Domain’s marketing team, extends across multiple platforms, including film, out-of-home (OOH), radio, social media, and digital.
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Heather McGovern, acting CMO at Domain, emphasized the campaign’s goal of empowering property seekers with the right tools:
“We know the property market can be tough on Australians, which is why we wanted to expand on the ways we’re able to inspire confidence along the property journey.
As our campaign enters its third year, we’re highlighting several of Domain’s app features like property alerts, shared shortlists and price estimates, making it easier than ever to stay informed, compare options, and make confident decisions every step of the way.”
Directed by Trent O’Donnell and Katie Locke O’Brien and produced by Rabbit, the campaign builds on its previous success with new comedic moments.
Domain’s latest campaign shows how real estate advertising leans into digital tools to make property searches easier.
With competition growing in the space, companies are focusing on app features that help buyers make smarter decisions.
By mixing humor with helpful solutions, Domain makes the home-buying journey feel a little less overwhelming.
Know What We Know
In the first ad, Rose Byrne and Bobby Cannavale approach a man placing a "For Sale" sign in front of a house. Cannavale casually asks how much the house is selling for, but the man replies that he's just the sign guy.
Byrne acknowledges this but insists he "must've heard something" about prices as a "sign man on the inside." "You can trust us," she adds, with Cannavale dramatically declaring that they trust him "with their lives."
As Byrne tries to coax information out of him, the sign guy remains unimpressed, silently enduring their antics.
The spot then transitions to a voiceover urging viewers to download the Domain app to check property prices and “know what we know.”
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In Domain’s second commercial, Cannavale sits up in bed, glued to his laptop while chugging energy drinks.
He tells Byrne he’s tracking property prices, determined to stay on top of their search. Concerned, Byrne warns that his approach isn’t healthy.
Cannavale admits she’s right — but insists he feels amazing.
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Proudly, he shows off his meticulously organized browser tabs, sorted by price and number of bedrooms.
Mid-conversation, he suddenly dozes off, only to jolt awake and pick up right where he left off, closing the spot.
Meanwhile, brands are using major events like the Super Bowl to spotlight homeownership and make it a bigger part of the conversation.
For instance, Detroit-based fintech company Rocket launched a Game Day spot that highlights the American dream of homeownership.
