Revlon Puts Teyana Taylor Behind Its Push to Redefine Lipstick

Revlon wants lipstick to mean something again.

The brand has named Teyana Taylor as the new face of its Super Lustrous Lipstick line, marking the next phase of its “Revlon Be Unforgettable” campaign.

The move ties one of its most recognizable product franchises to the "One Battle After Another" star, known for exemplary work in the fields of music, film, and fashion. 

“Revlon has always championed women who define their own path, so stepping into this next chapter of ‘Revlon Be Unforgettable’ is an honor,” said Teyana Taylor.

“Super Lustrous is all about that finishing touch – the kind of beauty that elevates your whole vibe without taking away from who you are.”

For Revlon, the partnership is more about a brand repositioning.

Super Lustrous has long been a staple in mass beauty, but this campaign redefines it as a marker of self-expression and not just a makeup essential. 

“Whether commanding the stage, directing behind the camera, or shaping style conversations, Taylor has become synonymous with authenticity and fearless creativity,” said Erika Woods, SVP of Mass Marketing.

“Our partnership reflects the brand's ongoing commitment to celebrating women who lead with substance just as much as style.”

This positioning reflects how beauty brands communicate their brand values today.

And for a brand like Revlon, it was important to emphasize the person behind the product and what they represent.

Where Identity Meets Product

Instead of your usual heavily stylized beauty shots, the creative direction focuses on Taylor's multidimensional persona, connecting lipstick to confidence and intention.

Social spots include the actress posing behind the camera, set against an all-white backdrop to accentuate her looks.

These social ads include behind-the-scenes footage of her shoot with the brand, as well as different outfits and makeup styles that complement the 20 different shades of the Super Lustrous. 

The spots end with the simple tagline: "Be unforgettable."

Developed with creative agency Colle McVoy alongside Revlon’s in-house team, the campaign is designed to evolve.

New faces and perspectives will be introduced over time to build a wider collective of women tied to the central "Unforgettable" theme.

Overall, the effort doesn't rely on a single campaign burst, and instead pushes a long-term narrative that can adapt across markets and audiences.

Revlon’s Talent-Led Positioning

For brands navigating relevance in legacy categories, Revlon is offering a lesson on how to keep things modern without abandoning core products:

• The right face matters more than reach. Celebrity partnerships become optimal when the talent reflects what the product stands for, just like Taylor to Revlon.
• Legacy products can stay relevant by reframing use cases. Instead of function-driven messaging, Revlon chose to highlight identity and personal expression.
• Consistency beats one-off campaigns. Long-term brand platforms outperform single activations because they build familiarity.

Revlon was founded in 1932 in New York City by Charles Revson, along with Joseph and Charles Lachman.

It started with a single product, the nail enamel, before expanding into lipstick and becoming the mass-market beauty giant it is today.

Our Take: Can Lipstick Still Carry Meaning?

Beauty ads have always had a habit of saying everything and nothing at the same time.

Perfect faces, perfect lighting, and somehow no real story.

Teyana Taylor makes Revlon's effort feel different, almost as if they're not just trying to sell you lipstick.

She brings a unique point of view that makes the product feel like an extension of something real.

If Revlon keeps this grounded and doesn’t drift into generic beauty tropes, it can become a legacy brand that maintains relevance in modern times. 

In other news, e.l.f. launched its latest crime documentary-themed campaign that makes messy vanities a show of beauty obsession and accessibility.

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