Key Takeaways:
- Raising Cane's and IPSY prank beauty lovers with a "Moisturizing Sauce" inspired by the brand's famous dip.
- Cardi B plays along, raving about the fake product as her ultimate skincare secret.
- The campaign reinforces Raising Cane’s sauce obsession while promoting IPSY’s real beauty offerings, proving how a timely prank can boost brand awareness.
Raising Cane's and IPSY have cooked up an April Fools' stunt that has both food and beauty enthusiasts doing a double take.
The fast-food chain and the beauty subscription giant teamed up to introduce "Raising Cane's x IPSY Moisturizing Sauce," a skincare product inspired by the fan-favorite dip.
The joke took off when none other than Grammy-winning artist Cardi B raved about the faux moisturizer on Instagram and TikTok, claiming it was her secret to radiant skin.
Fans scrambled to find out where they could buy the skincare must-have, only to realize the joke was on them.
The product doesn't exist, but the real Cane's Sauce does, and the chain is more than happy to remind everyone where to find it.
IPSY also got in on the fun, directing beauty lovers to their monthly beauty subscription service, where they can find real skincare products carefully curated for them.
The brand even got influencer Raye Boyce to actually try out the moisturizing sauce.
April Fools' campaigns work best when they bring together humor and cultural relevance, and Raising Cane's nailed it by enlisting Cardi B.
Her larger-than-life personality turned a fake skincare product into viral gold, proving that the right influencer partnership can make any brand moment unforgettable.
Cardi B's Instagram post has since garnered over 600,000 likes, while the TikTok video already has over 2.3 million views.
Cardi B's Beauty Tip Has Fans Hungry for More
Cardi B, never one to shy away from a joke, actually applied Cane's Sauce to her face in the video, leading to a mix of shock, laughter, and curiosity from viewers.
The viral campaign even had some fans testing out the prank — literally.
While the chicken joint doesn't recommend smearing dipping sauce on your face, it encourages fans to stop by one of their 900+ locations to grab some for their Chicken Fingers, toast, and fries.
Today's the day! @raisingcanes X @ipsy just cooked up the most delicious collab ever.
— Raising Cane's (@raisingcanes) April 1, 2025
Who’s hungry for a first taste?#AprilFools pic.twitter.com/cSUInWRHGv
Meanwhile, IPSY continues to offer real beauty solutions — no chicken-scented moisturizer necessary.
The viral prank shows that brands should choose the right influencer, one whose personality aligns with the brand to ensure the campaign feels natural and drives real engagement.
Unexpected cross-industry partnerships, like with IPSY, also expanded the campaign’s reach and boosted brand visibility.
Last November, Cardi B appeared alongside Simone Biles and Giancarlo Esposito in a star-studded ad for Netflix.
