Pop-Tarts Shows Why It's 'Crazy Good' in Four New Commercials

Pop-Tarts has been on a roll with its crazy marketing antics, but things only get crazier with its latest campaign. 

Made together with creative agency Le Truc, the pastry brand has launched four new spots that celebrate the popular American snack — well, sort of. Renowned for its absurd yet comical brand voice, it has captured the hearts of many online looking to get a laugh.

Commenting on the campaign, Pop-Tarts' marketing director Heidi Ray expounded more on the impact of the brand, and why it continues to pursue this tone in its marketing.

"Pop-Tarts has dominated the cultural zeitgeist this past year by embracing the absurd. This new creative platform continues that journey to reimagine what 'Crazy Good' means in different mediums and dials it up to the Nth degree," Ray explained. 

In April, the famous toaster pastry collaborated with American comedian and actor Jerry Seinfeld for a spot that addresses his new film "Unfrosted," which also happens to be about the Kellanova-owned brand. 

Pop-Tarts In Action

"Toasted to be eaten" the first ad of the bunch kicks off with a woman enjoying her Pop-Tarts as she waits for her bus. Upon boarding it, she is greeted by multiple life-sized Pop-Tarts, staring at her as she bites into her pastry. She finds that the entire bus is populated by Pop-Tart people, including the bus driver. 

The next 15-second spot titled "Try 'em on an Ice Cream Sandwich" sees two Pop-Tarts standing on a trapeze platform. As they both go for the swing, it's then revealed that they are both landing on a giant scoop of ice cream. 

The scene cuts to an actual Pop-Tarts Ice Cream Sandwich by the kitchen table, as a person takes a bite. "Some like them on an ice cream sandwich," the narrator shares, closing the spot. 

The next two spots, "Small Munch, Big Crunch" and "Itsy-Bitsy Bites Bursting with Flavor," promote Pop-Tarts' new Crunch Poppers — a bite-sized version of the snack. Here, they highlight the new offering's "powerful crunch" despite its tiny size.

With the help of some of the best packaging designers in the industry, we’ve lined up packaging designs that showcase the bold, sweet, and savory stories of snack brands around the world.

As one of America's most popular snacks, Pop-Tarts is just one of the many brands elevating the global snack food valued at $535.70 billion.