One-Touch Lomi 3 Launches at Costco With Rom-Com Style Ad From Raindrop

What if you could make waste disposal so simple, it would only take a touch of a button?

The One-Touch Lomi 3, an eco-friendly and easy-to-use food recycler, debuted at Costco nationwide on Monday.

The "Impress Your Guests" campaign, created by full-service agency Raindrop, features a hero film starring two couples who humorously revisit a past dinner disaster.

However, they discover the Lomi 3, which helps reduce waste by 80%, turning it into a nutrient-rich natural fertilizer called "Lomi Earth."

The campaign positions the product as a practical kitchen appliance, designed to sit alongside everyday essentials like a coffee maker or blender.

Making it available at Costco reinforces the idea that smart waste management belongs in regular households, not just eco-friendly early adopters.

“This campaign marks a major shift for Lomi. We're moving from a breakthrough product to an everyday essential, something you can now grab at Costco," Lomi CEO Matthew Bertulli said.

And so, Raindrop’s creative approach focused on relatability, using humor to introduce Lomi 3 in a way that feels familiar and useful.

"The story is funny, engaging and appealing to a broad market of today’s consumers," Raindrop CEO and CCO Jacques Spitzer shared. 

"For audiences new to the category, we show them the down-to-earth, practical, everyday benefits of the product and nod to the emotional and social benefits.”

The tagline “Oh my God, is that a Lomi?” further emphasizes the product’s shift into cultural relevance, framing it as a conversation piece that belongs in any modern kitchen.

Make Clean Living the Social Currency

Our choices have always said something about us.

The cars we drive, the clothes we wear, and the restaurants we go to signal status. But these signals are changing.

People now pay more attention to how you live, and not just what you buy. And this mindsent is becoming the new social currency.

Decisions about waste, recycling, and impact are starting to carry the same weight as style or brand names. And Lomi is capitalizing on this change.

The campaign makes waste-conscious living feel natural, visible, and worth sharing.

And the product reflects this idea. It looks sleek on the counter, works with a single button, and fits into daily routines without requiring a lifestyle overhaul.

This simplicity is important because consumers want to feel good about their choices, but they’re not looking for complexity.

Lomi’s mission to cut 10 billion pounds of waste by 2028 builds on this same idea, making clean living feel like an easy, everyday habit rather than a burden.

From Niche to Household Norm

Lomi’s move into Costco signals a major shift in distribution, opening the brand to a broader audience.

No longer limited to the sustainability niche, it’s now positioned for anyone who wants to take part in the movement toward cleaner living.

The partnership also marks a turning point for eco-marketing, showing that sustainability can thrive as part of mainstream retail.

Lomi skips the heavy science, selling it as a beautiful, effortless symbol of the modern kitchen. Three brand moves stand out:

• Mass Market Access: Launching in Costco places Lomi 3 directly in front of a broad, national audience ready for practical innovation.
• Simple Technology: The one-button interface is central to the message; clean living doesn’t have to be complicated.
• Social Value: The campaign leans into cultural relevance, positioning Lomi as a product people feel proud to show and share.

Together, these choices reflect a growing consumer demand: sustainability that feels intuitive, stylish, and part of daily life.

Our Take: Can Sustainability Campaigns Actually Entertain?

I think that Lomi has proven they can with this campaign.

It tells a story people recognize, building brand identity through moments that feel real and relatable.

The product becomes something you'd actually want on your counter, not just something that checks a box.

I see this as a clear signal for brands to stop leading with product features and start connecting with how people live.

The smart move here is how Lomi makes sustainability feel easy, and even aspirational.

This is what turns a product into something people talk about and choose to keep around.

In other news, a 2024 study by Propel Software showed that 55% of surveryed consumers say they'll stop buying from a brand that's not eco-friendly.

Ready to redefine your brand story and turn your product into a status essential? Find your next strategic partner in our network of top branding agencies.