Omaha Steaks, "America's Original Butcher," has partnered with family-owned wine company Laithwaites to release the exclusive 1917 Private Reserve Napa Cabernet, crafted specifically to pair with steak.
Limited to 1,917 bottles, this premium wine honors Omaha Steaks' founding year and offers steak enthusiasts an indulgent dining partner.
The 1917 Private Reserve Napa Cabernet, selected through blind tasting by an expert panel, is the result of meticulous winemaking by Bill Knuttel, using hand-harvested fruit from Oakville, Napa Valley.
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Retailing at $149.99, each bottle is individually numbered and accompanied by a unique opportunity — a sweepstakes for a luxurious Napa Valley trip, complete with airfare, accommodations, and exclusive wine experiences.
Entering the Omaha Steaks Napa Valley Sweepstakes is easy, with multiple ways to participate:
- Purchase the 1917 Private Reserve Napa Cabernet: Each bottle purchased at OmahaSteaksWine.com earns one entry.
- Sign Up for Emails: Opt into Omaha Steaks Wine emails for one additional entry.
- Sign Up for Text Alerts: Receive updates from Omaha Steaks Wine via text for another entry.
- Mail-In Entry: Send a letter to Omaha Steaks Wine for a no-purchase-required entry.
Entries for the sweepstakes are open until January 15, with full details and terms available on OmahaSteaksWine.com/win.
The Perfect Pairing
Todd Simon, Omaha Steaks' fifth-generation owner, shared in a press release his excitement in sharing the "best of the best" with customers:
“I am so thrilled to have found a wine that can perfectly complement the intensity and complexity of these cuts and provide customers with a truly unique culinary experience.”
Tony Laithwaite added that wine and food are meant to be enjoyed together:
“What makes this Private Reserve Cabernet so good is that it actually makes your steak taste better — and the meat enhances the flavors in the wine, too. It's a match made in food and wine heaven, and I couldn't be more excited for customers to try it with their favorite cuts.”
Marketing agencies specialize in amplifying brand partnerships.
The partnership brings Omaha Steaks’ commitment to luxury branding and quality of life, creating a truly special experience for steak and wine lovers.
Meanwhile, non-alcoholic brand De Soi, co-founded by superstar Katy Perry, also launched a giveaway campaign last month to usher in the ski season and promote its new holiday drink.
