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Mike's Amazing has teamed up with American actor and comedian Jason Alexander for a comedic new spot calling out poor food choices.
The 30-second "Never Order Diner Tilapia" features eight versions of the award-winning actor, as they all interact with each other inside a diner.
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It starts with Alexander inquiring about the tilapia on the menu. The waitress, the cashier, other customers, and even the chef himself, advise against ordering the dish.
"When there's Mike's Amazing, you get the BLT, honey," she adds, as the others shout in agreement.
Following their advice, Alaexander orders the BLT and uses Mike's Amazing Real Mayonnaise to compliment the dish.
"When it's on, it's on," the screen reads, as the advert ends.
To Be the Best
Made together with Havas New York, the hilarious spot from the Chefler Foods condiment brand aims to be the best in its category but acknowledges that it has to go the extra mile to compete with the giants.
"If you're going to go up against 100-year-old Goliaths in the industry, your products have to stand up, and your creative has to stand out," Mike's Amazing CEO Michael Leffler said.
The latest marketing effort also comes as the second installment of the brand's "When It's, On Its On" campaign, which previously won an Effie award.
Speaking on the spot, Havas New York co-CEO Dan Lucey believes the Northeast Diner is an iconic establishment "filled with unwritten rules and opinionated customers."
Its people and the love for food made it the perfect setting to reflect the passion Mike's Amazing has for being the best.
And Jason's brand of comedy was the icing on the cake.
"I loved that Mike's Amazing came up with the idea of me portraying all the extraordinary types of people that inhabited my neighborhood diner growing up," the Pretty Woman star shared.
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