Luxury brand David Yurman is ushering in the next evolution of its Chevron Collection with a new Spring 2025 campaign starring award-winning actor, director, and producer Michael B. Jordan.
Known for his commanding on-screen presence and meticulous attention to craft, the "Black Panther" star embodies the collection's core themes of self-expression and the pursuit of excellence.
Helmed by the acclaimed creative duo of photographer Tyrone Lebon and film director Frank Lebon, the effort uses light and shadow to highlight the sculptural elegance of the Chevron designs.
Styled by Jason Bolden, Jordan was shot against the background of the Franklin D. Roosevelt Four Freedoms Park in New York City.
View this post on Instagram
The actor shared how David Yurman's uniqueness inspires him in a press release:
"From David and Sybil's artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation."
The Spring 2025 Chevron campaign launches today across digital platforms and social media.
Meanwhile, the collection is already available at DavidYurman.com and select retailers.
By partnering with Michael B. Jordan, David Yurman harnesses influencer marketing to bridge its heritage with contemporary style.
Aligning with a figure celebrated for his evolution in film and fashion reinforces the brand’s identity and positions it at the forefront of the men’s jewelry market.
Beyond visibility, this collaboration opens opportunities for storytelling-driven campaigns, allowing the brand to connect with audiences through themes of craftsmanship, personal expression, and modern luxury.
Timeless Elegance
First introduced in 2007, the Chevron Collection draws inspiration from ancient architecture and art, translating those influences into contemporary, sculptural designs.
Featuring bracelets, rings, and pendant tags, the collection has become a cornerstone of David Yurman’s men's offerings, now the brand’s fastest-growing category.
The Spring 2025 campaign marks David Yurman's latest collaboration with brand ambassador Jordan, who previously modeled for the Chevron and Men's Sculpted Cable collections last year.
Fresh off his directorial debut with "Creed III," Jordan will next be seen in Ryan Coogler's upcoming film "Sinners," which will be released in April.
He's also set to direct "The Thomas Crown Affair" for Amazon MGM Studios, further expanding his creative reach behind the camera.
Last year, the actor also starred in a campaign for Propel.
