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McDonald's Japan has teamed up with hit anime series "Neon Genesis Evangelion" for a special collaboration anime fans are sure to be pleased with.
To announce the collab, the fast-food giant unveiled several short spots revealing the new menu items that will come with the drop.
これは…マックのエヴァ!?
— マクドナルド (@McDonaldsJapan) December 19, 2024
抽選販売応募開始！
応募は動画をタップ
The collab will also include unique collectible figurines inspired by the show's iconic Mechas, which transform into different McDonald's items like a Big Mac, fries, and drinks.
In one spot, viewers witness these McDonald's items morph into Evas, as characters from the anime are featured in the background.
McDonald’s Japan released an insane commercial for their ‘Evangelion’ collab
— Dexerto (@Dexerto) December 27, 2024
pic.twitter.com/xzESAs0xa9
In another commercial, the Mechas, controlled by series main characteres Shinji and Asuka, are seen holding Big Macs, while other characters do the same.
The limited-edition set of figurines will be priced at $25, and is set to launch on January 6.
Gabriel Shaoolian, founder and CEO of Digital Silk, highlights that limited-time collaborations like this one drive urgency, boosting sales and building anticipation for future campaigns.
“Limited-time collaborations tap into consumers' FOMO, creating urgency that sparks excitement and action. When brands like McDonald's pair exclusive products with a time-sensitive window, they trigger an immediate response, driving excitement and action. It's a smart strategy to not only boost short-term sales but also build anticipation for future campaigns.
However, the exclusivity must feel genuine and the product something consumers really want to get their hands on before it disappears."
To secure a chance to purchase the set, fans of the anime can also enter a lottery through the McDonald's Japan app, which will be open until January 10, 2025.
A Collab of Epic Proportions
Apart from collectibles, the team-up between the fast-food chain and one of Japan's most famous anime franchises will also entail exclusive menu items inspired by the anime's characters.
These include:
- Thick-Cut Potato & Thick Beef with Colossal Garlic Mayo, which takes notes from the show's "A.T. Field"
- Mexican Cheese Chicken, inspired by the fan-favorite Asuka Langley
- Cheese Double Teriyaki, which dons the colors of Shinji and his Mecha
食べ逃しちゃ駄目だ、
— マクドナルド (@McDonaldsJapan) December 27, 2024
食べ逃しちゃ駄目だ、
食べ逃しちゃ駄目だ、
食べ逃しちゃ駄目だ、
食べ逃しちゃ駄目だ、
食べ逃しちゃ駄目だ、
食べ逃しちゃ駄目だ。 pic.twitter.com/8MBp2nkdOY
First airing in 1995, Neon Genesis Evangelion grew to be one of the most globally recognizable anime series, becoming the center of several pop culture discussions and serving as artistic inspiration for many over the past few decades.
After countless collaborations with other anime franchises, McDonald's finally jumped the gun and made the ultimate fan service.
With a commitment to creating unique and memorable customer experiences, the fast-food chain's latest brand marketing strategy is sure to capture the hearts of fans who have waited for this collab for over 30 years.
Previously, McDonald's also teamed up with Jujutsu Kaisen to introduce a new sauce.
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