McDonald's Decks Out Bubba Wallace and Tyler Reddick's Rides

McDonald's has teamed up with NASCAR team 23XI Racing for an exciting new campaign sure to please fans of both the fast-food chain's beloved characters and racing champions William "Bubba" Wallace Jr. and Tyler Reddick.

"Hi they told me I could design cars for my besties Bubba & Tyler," the fast-food giant wrote, as seen in a video post on Instagram.

The two brands then unveiled new cars for Wallace and Reddick, decked out in Grimace and Hamburglar-colored designs.

 

 

 

 

 

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A post shared by McDonald’s (@mcdonalds)

Reddick's ride donned a black-and-white color scheme and showcased illustrations of Hamburglar along its sides, with the driver's name written above the door post.

By the trunk lies the text "Robble Robble" — a callback to Hamburglar's signature catchphrase.

Meanwhile, Bubba's Grimace-laced Camry featured the purple monster's face printed on its hood, with the car's number "23" written on the roof. 

The spot ends with a cinematic shot of the two McDonald's-inspired rides in all their glory.

Wallace and Reddick Sport McDonald's Fire Suits 

However, it wasn't only the race cars that were decked out.

The two racers were also seen in the NASCAR Cup Series at Iowa Speedway last Sunday donning Hamburglar and Grimace-themed fire suits ahead of their race, complete with a cape and hat.

 

 

 

 

 

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A post shared by 23XI Racing (@23xiracing)

The gimmicky team-up was first announced by the race team's X account last Friday, giving fans a preview of what they were about to witness during race day. 

Throughout the campaign, the two brands posted hilarious content on social media, hyping up the partnership by bringing in the two mascots to meet Wallace and Reddick.

Doubling down on the partnership, even 23XI's pit crew sported McDonald's-themed uniforms.

A Grimace-ing stop for the 23 team 🤯💜#teamtoyota#mcdpartnerpic.twitter.com/o74Z5FCGh4

— 23XI Racing (@23XIRacing) June 17, 2024

Wallace praised the fast-food chain for stepping up in a "huge way" this year as one of the team's founding partners.

He also shared his involvement in McDonald's Black and Positively Golden Mentorship, empowering the black community in special ways.

"I’ve really had fun with that. Myself and Rajah Caruth, giving him some pointers, another fellow African-American youngster coming up through the sport, trying to make a name for himself," Wallace said.

"Giving him all my tips and tricks and words of wisdom to help him guide his way has been really cool and I appreciate McDonald’s being behind us and supporting both of us," he added. 

READ NEXT: McDonald's Supports Black Designers in New Initiative

Editing by Katherine 'Makkie' Maclang