LG Launches an OOH Awareness Campaign for the Bald Eagle

LG's latest out-of-home (OOH) campaign is bringing awareness to one of the world's most popular eagles, the Bald Eagle.

At the heart of Times Square, New York City, the electronics giant has installed an anamorphic 3D billboard featuring the eagle in all its glory. 

Made in collaboration with Discovery Education and the National Wildlife Federation, its efforts aim to highlight the eagle's success story, being once considered an endangered species.

Bald eagles were formerly at risk of being extinct. However, because of the Endangered Species Act among other legislations, the famous bird's population managed to recover sufficiently, becoming a symbol of hope for many. 

The 45-second animation shows the bird overlooking Times Square from the top of a building, as it spreads its wings and starts to fly over oceans. It then catches fish and meets up with other eagles at its nest. 

"Life's Good when you help protect endangered species," the screen writes. 

The TV company's immersive "Endangered Species Series" in Times Square is a clear-cut example of how to raise awareness for a cause and engage passers-by through the medium of billboard advertising.

Not only does it highlight the success of conservation efforts, but also underscores the effectiveness of such advertisements in educating the public and inspiring action towards wildlife preservation.

Check out more inspirational billboard designs here. 

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The campaign initially kicked off in April, highlighting the Snow Leopard, a species that was once endangered, but now considered to be vulnerable. After the Bald Eagle's New York takeover, other species will take the spotlight, as the campaign runs throughout the year.

Furthermore, LG's initiative has stretched beyond the billboard and made its way inside the Yankee Stadium, where 250 children that attend the games from July 2 to 4 will receive a gift bag containing a bald eagle plush and binoculars for bird watching. 

According to the company, the plush giveaway represents LG's "symbolic adoption" of over 1,500 bald eagles by helping the National Wildlife Federation plant trees, which in turn, creates habitats and nurtures wildlife. 

Lucky fans will also get the chance to receive 10 gift bags containing autographed content from Yankees players. 

Lastly, LG will also host a new K-12 educational series that educates young students on vulnerable and endangered species, helping them develop a deeper understanding of their unique qualities and their role in maintaining the ecosystem.

This series is accessible through Discovery Education's microsite.

"LG is showing the world what's possible when people come together with the National Wildlife Federation to create pollinator gardens, support native species, and confront the immense and interconnected challenges that people and wildlife face," concluded Collin O'Mara, National Wildlife Federation CEO.

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