Coca-Cola, McDonald’s, Toyota, and Apple. What do all of these have in common?
They are global household names known for their products and services. While decades of experience in their respective industries helped them gain popularity, there are also complex strategies in play that allow them to reach their current status.
We’re talking about building a brand identity from the ground up and reinforcing that with creative initiatives that grow consumer awareness, making people seek out their products and even go as far as recommending them.
It’s a long and arduous process that requires the expertise of branding and creative agencies.
So, DesignRush picked the top branding agencies that have produced exceptional effective campaigns for clients across different industries, to help you choose a reliable partner for your next project.
Tungsten Branding
- Location: Brevard, North Carolina
- Average Hourly Rate: $300/hr
- Notable Clients: Addition Financial, Archer Hall, Brillium
- Expertise: Branding
Founded in 2000, Tungsten Branding is a reputable agency specializing in naming all kinds of firms, from startups to Fortune 500 companies. Tungsten helps clients develop “brilliant branding so that companies don't have to compensate with expensive advertising.”
Some of Tungsten’s most popular naming successes include the portable waste disposal product Bagster (Dumpster in a Bag) and the corporate recruitment platform Titan House. In contrast, its rebranding work includes changing Portables to PODS (Portable On Demand Storage) and Eden Syrups to Upouria.
Services offered by Tungsten Branding include:
- Brand Name Creation
- Brand Strategy
- Renaming and Rebranding
- Visual Identity
On top of having a perfect five-star rating from 64 clients, Tungsten Branding has received several awards for its amazing work in recent years.
Prism Digital
- Location: UAE, India, and Canada
- Average Hourly Rate: $100/hr
- Notable Clients: Adobe, Bentley, Hilton, LG, Microsoft, Nestle
- Expertise: Digital Marketing, PR, SEO, Social Media Marketing
Dubai-based digital marketing agency Prism Digital takes pride in providing its clients with creative solutions as they specialize in viral content and inventive campaigns. 90% of its clients come from referrals, proving continued trust and success in the company.
Some of its high-profile works include website and mobile app design for Iceland Water Park, logo and package design for fruit drink MIZ, and luxury confectionary maker Morozoff Gulf.
With offices in Canada and India, the award-winning agency works with global brands Hilton For The Stay, Del Monte, L'Oreal, Bentley, and Microsoft.
Services offered by Prism Digital include:
- Branding
- Mobile App Development
- PPC
- SEO
- Social Media Marketing
- Video Production
- Web Design & Development
Touted as Dubai's best SEO agency for hotels, Prism Digital increased The H Hotel's organic search traffic by nearly 36%, overall traffic by 100%, website visibility by 19.32%, and website health score from 55% to 99%.
Paul Gregory Media
- Location: Naperville, Illinois
- Average Hourly Rate: $175/hr
- Notable Clients: American Hearing Research Foundation, Benedictine University, Children's Brain Tumor Network
- Expertise: Digital Marketing, Nonprofit Marketing, PPC
Paul Gregory Media (PGM) is a Certified B Corporation, which means it has met nonprofit international network B Lab’s “high standards of social and environmental performance, transparency, and accountability.”
The Illinois-based branding and digital marketing agency specializes in crafting the message for mission-driven organizations in meaningful ways — from developing an identity and copywriting to social media and SEO.
PGM’s talent in creating effective campaigns championing socially relevant issues, as well as its creativity in developing a cohesive brand identity, is shown in the following executions:
- #Handstands4Cures challenge for Gift from a Child that raised awareness for pediatric cancer
- Social media video ad for Habitat for Humanity that increased the visibility of its donation store
- Full-service branding campaign as a marketing partner of Turning Pointe Autism Foundation that helped cement its current prominent status in the field
Rendering 627 donated hours last year, PGM's commitment to social impact is shown through its 174 marketing awards, which include the prestigious Netty Awards for its "Mission Matters" podcast.
Services offered by PGM include:
- ADA Compliance
- Brand Identity
- Copywriting
- Graphic Design
- Photography
- Programmatic Advertising
- SEO
- Social Media Management
- Videography
- Virtual Events Planning
- Web Design & Development
Branding is what makes people stop and think: “Oh, this brand may just be right for me. I want to try it out.”
Of course, a cool name and logo won’t make people immediately love your brand. Your brand’s identity also has to be reinforced with periodic creative campaigns and executions.
The role that Tungsten Branding, Prism, and PGM play as leading branding and creative agencies is crucial in setting the identity of new companies, providing long-term support, and refreshing an already established identity.
