Ferrero Rocher joined forces with Jennifer Love Hewitt to launch the "Add Your Golden Touch" campaign, offering hosts golden ways to elevate holiday celebrations.
With an online hub packed with simple yet stylish decorating tips, DIY tutorials, and festive giveaways, the campaign aims to turn any gathering into an unforgettable experience.
From golden wreaths to festive place cards, the hub offers accessible ways to add sparkle to any event.
Hewitt, actress and self-proclaimed holiday lover, joined the campaign to share her creative hosting tips.
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Her ideas include handwritten place cards, stunning chocolate pyramid centerpieces, and thoughtful post-dinner gifts.
“I’m thrilled to be partnering with Ferrero Rocher this holiday season. It’s a long time favorite chocolate for my family, especially around the holidays," Hewitt said in a statement.
Holiday enthusiasts can also enter the "Add Your Golden Touch" sweepstakes for a chance to win a 96-piece Ferrero Rocher pyramid — perfect for impressing guests.
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The holiday season brings joy and connection; but for many, it also means the added stress of hosting.
According to a 2023 survey, 71% of holiday hosts spend at least a day preparing their homes for guests.
Ferrero Rocher, known for its iconic gold-wrapped chocolates, is stepping in to make it easier.
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Celebrity endorsements like Hewitt's amplify creative executions by adding star power and relatability, effectively enhancing consumer trust and engagement.
Additionally, brands are more likely to reap positive results with digital marketing campaigns rooted in sound research.
Hewitt joins the long list of celebrity endorsers this holiday season. Chloe Bailey recently made holiday magic for Carter’s as the brand’s first-ever S’Auntie Claus.
