Google is launching a first-of-its-kind campaign for the upcoming Super Bowl, airing 50 different ads across the U.S., or one for each state.
Produced by cntrl studio, "50 States 50 Stories" highlights how small business owners and local entrepreneurs use Google Workspace and its AI tools to power their ventures.
In addition to the regional ads, the tech giant will also run a national spot, bringing its total to 51 ads during the Big Game.
Harris Beber, global marketing lead for Google Workspace, shared the inspiration behind the campaign in a blog post:
“We wanted to show what’s possible with AI in Workspace today, and how real businesses are using it. What better way to show the unexpected ways AI helps real businesses in America than to let them share their stories?”
According to research conducted by the U.S. Small Business Administration, there are about 34 million small businesses in the country, representing 99.9% of all businesses and employing nearly 46% of the national workforce.
By spotlighting these businesses, Google aims to show how Gemini AI is becoming an everyday tool for entrepreneurs nationwide.
This approach reinforces Google’s position as a leader in AI-driven productivity.
Showcasing real entrepreneurs using AI in their daily operations builds trust within local communities and makes the technology feel more accessible.
Last month, Google also launched Meridian, its new open-source marketing mix model.
Google Across America
The campaign spotlights a wide variety of businesses, from food producers to manufacturing companies.
North Carolinians will see The Woobles in their local ad, while Minnesotans will learn about Can Do Canines.
Meanwhile, Ohio residents will be introduced to Sweets & Meats BBQ.
To bring this project to life, Google used AI tools to sort through potential businesses and analyze interviews.
A production crew of 50, split into five teams, filmed all 50 ads in just 10 weeks.
AI-powered tools like NotebookLM then helped refine voiceovers and select impactful quotes.
Audiences can watch all available spots on the Google Workspace YouTube channel.
The campaign hits two birds with one stone, showcasing Google Workspace's wide range of applications while providing vital exposure for small businesses.
Overall, the campaign commits to Google's brand purpose by significantly helping its user communities.
