Golf le Fleur Unveils New Converse Collab in Hilarious Spot

Tyler the Creator's fashion brand Golf le Fleur and sneaker giant Converse just dropped a wacky new spot unveiling their latest collaboration.

In the commercial starring the rapper himself, company executives brainstorm the design behind the new Golf le Fleur Converse capsule, throwing out ideas that birthed the shoe. 

While previous collaborations from the two brands saw flower motifs and Tyler's signature pastel colors gracing the Chuck 70s, this time, Tyler's beloved Airedale Terrier Darryl finds its way into the canvas. 

The new collection boasts chunky laces and 10 colorways, with the following five available now and the rest to drop soon:

• "Milky Blue"
• "Dachshund" Brown
• "Margarita" Green
• "Orchid Petal" Purple
• "Lemon Meringue" Yellow

 

 

 

 

 

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A post shared by Converse (@converse)

Established brands collaborating with artist brands is a common industry practice, and Converse and Golf le Fleur continue to set the standard.

With multiple collaborations in the past, the two have nailed their design strategy by staying true to their brand identities.

Each article of clothing perfectly captures both brands' attention to detail, positioning them as champions of self-expression.

Behind the Sneaker

Set to launch on September 26, the new collection is marked by a comedic 49-second spot that gives viewers a behind-the-scenes look at the supposed making of the shoe. 

It starts with two executives initiating a brainstorming session in the boardroom.

"I've got it, what if we did a Chuck Taylor?" one of the members says, as a pair pops up in the middle of the table.  

The board rejoices, praising the man for his idea. 

 

 

 

 

 

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A post shared by GOLF le FLEUR* (@lefleur)

They go on with their brainstorm, with two pitching fat laces and ten colorways for the new collection. Ten pairs of Chuck classics with fat laces then pop up at the middle of the table, as the entire room chants "10, 10, 10!"

Suddenly, a talking dog shushes the crowd as he makes one final suggestion: "What if... we put a dog on it?"

The room erupts into howls of joy as the new Golf le Fleur Converse capsule is born.

Previously, the sneaker giant brought back its iconic "Chuck Taylor All-Star XXHi" following calls on social media to revive the model.

Editing by Katherine 'Makkie' Maclang