Next-gen entertainment studio Cineverse and its horror division Bloody Disgusting have teamed up with Focus Features to launch "Nosferatu: The Immersive Experience."
The three-night live event comes in the lead-up to director Robert Eggers' highly-anticipated film, co-produced by Thirteenth Floor Entertainment.
Held at the iconic Masonic Lodge in Hollywood Forever Cemetery, Los Angeles, visitors will be treated to a dark vision of gothic horror.
The experience will give fans an exclusive glimpse of the film, displaying screen-used props and costumes, occult artifacts, and relics.
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Visitors can discover the final resting place of Count Orlok, a.k.a. Nosferatu, encountering many strange inhabitants as film composer Robin Carolan's eerie score provides a spooky soundscape.
Fans will also have the opportunity to sample themed spirits, buy exclusive merchandise, and more.
Running from December 16 to 18, a limited number of tickets will be available at nosferatuexperience.com.
By creating an immersive experience, Focus Features and Cineverse are giving hardcore fans a chance to be a part of the year's most anticipated horror film, underscoring the value of experiential marketing in promoting upcoming movies.
Eggers' Version of Nosferatu
Eggers' streak of critically acclaimed productions began in 2015 with the release of "The Witch," his directorial debut starring Anya Taylor-Joy.
His 2019 film "The Lighthouse" was distributed by A24, and received widespread critical acclaim thanks to the performances of Robert Pattinson and Willem Dafoe.
With a star-studded cast, which includes Dafoe, Lily-Rose Depp, and Bill Skarsgård as Nosferatru, Eggers' version of this period monster film has already received praise for its cinematography and acting, with Rotten Tomatoes calling it "one of the best films of the year."
One of 2024's most-awaited horror flicks, the film's official trailer has garnered over 11 million views since it was posted two months ago.
The film is scheduled for a global release on Christmas Day.
Creative agencies help bring these experiences to life, combining storytelling, design, and marketing to make them truly immersive.
Earlier in September, FX horror series "Grotesquerie" launched its own experiential horror event to mark the show's launch.
