Duolingo, the go-to app for learning languages teamed up with digital comics platform WEBTOON to reach new fandoms by launching an original content series titled "Duo Unleashed."
The five-part series stars Duo, Duolingo's “charming and occasionally chaotic” owl mascot, as he embarks on a journey to lighten his workload by hiring an assistant.
However, he gets a cloning machine that causes one problem after another, which Duo and the rest of the language-learning app's original characters have to solve.
View this post on Instagram
George Audi, VP of business development and partnerships at Duolingo, expounded more about the collaboration in a press release:
“At Duolingo, we love teaming up with partners who bring something fresh to the table and help us tap into new fandoms. WEBTOON is the perfect match.
Together, we’re unlocking new ways for fans to dive deeper into Duo’s world — this time with an epic twist. We can’t wait to see WEBTOON’s global audience fall in love with Duo just like our learners have!”
View this post on Instagram
WEBTOON has collaborated with several exciting names in pop culture, including HYBE music artists BTS, Enhypen, Ava Max, The Try Guys, and others.
Marquee comic publishers including DC, Archie Comics, and Marvel also form part of its repertoire.
One of the main goals of brand partnerships is to increase awareness by accessing new audiences.
Duolingo made a great move in choosing to partner with WEBTOON to reach new fandoms, with the global comics platform having about 170 million monthly active users.
The Full WEBTOON Experience
“Duo Unleashed” was written by Duolingo Creative Content Coordinator Karen Buchanan and illustrated by story artist and cartoonist Kylie Hunsinger, whose previous work includes the WEBTOON Originals series “Madame Outlaw.”
The series will be showcased at the New York Comic Con from October 17 to 20, which will include a meet and greet with Duo and Lily — another Duolingo original character.
View this post on Instagram
Meanwhile, WEBTOON users who complete all five episodes of “Duo Unleashed” will receive a code for a free month of the brand’s ad-free subscription, Super Duolingo.
In addition, WEBTOON readers who hold a Monthly Coin Premium package will get a two-month free subscription trial.
The offer runs from October 15 to November 12 and is available for both new Duolingo users and those with free accounts.
To widen and diversify its audience reach, skincare brand Differin launched "Level Up," a campaign comprised of online and offline initiatives aiming to educate gamers and streamers about proper skincare.
