Casey and Ben Affleck joined forces with actor Jeremy Strong in a comedic new Dunkin' commercial that premiered during the 2025 Grammy Awards, marking the latest chapter in the brand's “Dunkin’ Cinematic Universe.”
The ad, titled “The Bean Method,” showcases Ben's iconic Dunkin’ loyalty as he teams up with his brother Casey to track down Jeremy, who is fully immersed in his method acting process.
This new commercial marks another collaboration between the donut chain and Artists Equity, the creative agency founded by the Afflecks and Matt Damon.
Dunkin' continues its strategy of integrating humor and Boston-centric pride, following previous campaigns featuring Tom Brady and Jennifer Lopez.
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Dunkin’ is strengthening its brand identity through celebrity-driven antics, keeping its marketing both relevant and engaging.
The company’s collaboration with Artists Equity also reinforces its commitment to high-impact storytelling.
With the Super Bowl approaching, the campaign builds momentum for Dunkin’, helping it stay top-of-mind in the competitive coffee and quick-service restaurant market.
What’s ‘The Bean Method?’
The commercial opens with Ben knocking on Jeremy's dressing room door, where Casey, wearing a pink bucket hat and orange sunglasses, explains that Strong, a method actor, won’t come out until he’s ready.
Casey explains Strong is "doing research" for the commercial, but Ben dryly says he has never had to do research for anything and to “look where [he's] at.”
The brothers then barge into the room, where they’re stunned into silence as Jeremy emerges from a large tub of ground coffee beans.
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Jeremy claims he’s finding his character, further explaining that Dunkin’ represents Boston, and his method involves reciting an iconic quote from Paul Revere.
Ben, amused but impatient, asks how long it will take for Jeremy’s “bean method” to finish, and the latter responds that he’ll be ready in three hours.
The spot ends with Casey joking, “You should’ve paid for Matt,” as Ben clenches his teeth and replies, “I told you that.”
As brands compete for attention during Super Bowl season, Dunkin’ continues to stand out with its signature mix of humor, celebrity appeal, and deep-rooted Boston pride.
By tapping into familiar cultural touchpoints and leveraging its loyal fan base, Dunkin’ creates campaigns that resonate on a personal level, strengthening brand loyalty and driving buzz both on and off the screen.
Dunkin’ and Artists Equity also previously worked together to unveil their newest drink, a “brown sugar espresso” that starred pop star Sabrina Carpenter.
