Coca-Cola and Oreo Are 'Besties' in Epic Collaboration

Oreo and Coca-Cola, two giants in the Consumer-Packaged Goods (CPG) industry, are banding together as "besties" for the first time in an epic new campaign.

Made together with creative agency WPP Open X, the collaboration between the two brands brings forth two new limited-edition products sure to make fans of the snack and drink excited:

• The Coca-Cola Oreo Zero Sugar Limited Edition
• The Oreo Coca-Cola Sandwich Cookie. 

Coca-Cola Global VP of Brand Strategy Oala Vlad shared her thoughts behind the campaign, which brings together "the playfulness of Oreo and the Real Magic of Coca-Cola."

OREO teamed up with Coca-Cola to create an @Oreo flavored Coke Zero and a @CocaCola flavored OREO dropping Sept 9th.

This might be the collaboration we never knew we needed and while I can't understand how an OREO Coke could work, I must try it.

Are you going to try either one? pic.twitter.com/IdCwFwPk4p

— Snackolator (@snackolator) August 13, 2024

The Coca-Cola Oreo Zero Sugar has the same refreshing taste as the famous drink but is elevated with flavorful hints of Oreo cookies, creating a new and unparalleled soda experience.

Meanwhile, the Oreo Coca-Cola Sandwich Cookie features two unique base cakes: one classic chocolate (with Coca-Cola syrup) and one red-colored Golden with Coca-Cola motifs. Between the two base cakes is Oreo's signature smooth white-colored creme.

Both products boast eye-catching packaging designs, adorned with distinct Oreo and Coca-Cola branding.

The new offerings will officially drop on September 9 for a limited time.

Beyond the 'Besties'

The campaign, which takes inspiration from "besties" around the world, will also see several unique digital and in-person customer experiences.

This includes a partnership with Spotify to unveil the "Bestie Mode Digital Experience," designed for besties to share their music and stream together. 

The unique customer experience can be accessed by scanning Coca-Cola and Oreo products. Fans can then follow the steps to explore "Bestie Mode" and sync music preferences with their besties on Spotify. 

The two best friends will be prompted with questions to see how their music tastes align before a playlist is generated with their joint music preferences. 

Meanwhile, some influencers were given an early taste.

 

 

 

 

 

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A post shared by Snackolator (@snackolator)

The campaign also includes a special collaboration with fashion giant Forever 21, launching "Bestie Mode" merchandise that includes tops, socks, tote bags, cosmetics bags, drinkware, and notebooks. 

The collection is set to drop in mid-September at select Forever 21 stores. 

This latest initiative from the agency and brands is a prime example of experiential marketing, offering customers a unique way to connect with the brand and their best friends through limited-edition snacks, retail shopping, and a music experience. 

Not only does this remind customers of their similar brand identities but entices them to try out the two special offerings.

"At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante," shared Eugenia Zalis, Global Head of Marketing and Brand for Oreo.

Zalis adds that the "bestie bond" made between the two brands is a playful way to unite their fanbases.

Previously, WPP Open X also worked on the Coca-Cola brand vitaminwater's New York-inspired campaign.

Editing by Katherine 'Makkie' Maclang