-author-avatar_thumbnail.jpg){kind=avatar}
Chime’s 'New Day': Key Findings
Campaign Snapshot
Chime wants banking to feel less like a chore and more like a tool that quietly solves problems before you feel them.
The company just launched its second holiday spot starring Jason Momoa, driving the idea that there’s a better alternative to the old way of banking.
The latest campaign installment, titled "New Day," extends its October creative partnership with the actor by showing everyday banking frustrations and how its digital-first approach feels simpler and more modern.
It highlights how long lines, slow service, and outdated habits from legacy banks no longer fit with how people live today.
“Jason brings a realness and warmth to these stories that perfectly captures what this campaign is all about,” said Vineet Mehra, Chief Growth Officer at Chime.
“The old way of banking doesn’t reflect how people actually live today.
“Especially during busy moments like the holidays, people need banking that works for them, not against them.”
The campaign builds on the approach of using celebrity marketing to create relatable content across national audiences.
Momoa’s involvement lends familiarity and star power, while keeping the focus on common financial frustrations that many consumers face.
Why Jason Skips the ATM Line
In "New Day," Momoa cycles through roles, such as a coffee barista, bodega clerk, and building doorman, each a familiar New York character, to highlight the grind of daily life.
As he stands near a long ATM line, he gestures toward a young woman in Chime’s signature green breezing past and quips that “she switched to Chime."
All to spotlight convenience and agility as core contrasts to the slow pace of traditional banking.
View this post on Instagram
The spot explicitly shows viewers that, instead of standing in line or dealing with slow face-to-face service, customers with Chime can handle banking tasks on their mobile devices.
This makes the campaign’s message clear: modern banking should help people live their lives without friction.
The new creative will run across national TV, digital, streaming, and social platforms beginning this week, amplifying Chime’s presence during a peak consumer season.
It follows the brand’s October rollout of "Bank Smarter This Season," another Momoa-led creative effort that weaves through chaotic holiday scenes and demonstrates how Chime’s money tools support everyday financial navigation.
Chime’s Holiday Creative Push is a Lesson in Crystal-Clear Storytelling
For marketers, Chime’s New Day campaign shows how extending a creative concept across multiple waves of work can deepen message retention.
View this post on Instagram
What can marketers take away?
- Stretching a core creative idea across multiple spots can build brand momentum and message depth.
- Using a recognizable spokesperson like Momoa helps the brand stand out this season without losing focus on product benefits.
- Humor rooted in everyday scenarios increases relatability and reinforces product utility.
Last year, Chime reported revenue of about $1.67 billion, growing roughly 30% from the year before.
It's a sign of rising consumer adoption and market interest in digital banking platforms.
Our Take: Why Does Chime’s Everyday POV Hit Harder Than Most Ads?
To us, it’s the way Chime turns ordinary banking headaches into moments of brand storytelling that don’t feel like hard sells.
What makes it better is how they made Momoa's presence tied to a clear point of view about how everyday people interact with their money under pressure.
We're firm believers that the best ads reflect real life in ways that make viewers nod and laugh, and "New Day" does exactly that while staying anchored to product value.
That grounded approach of being authentic and simple is what will give Chime its strategic edge if it manages to keep this up.
In other news, A24 and Hollywood star Timotheé Chalamet pulled a bold Zoom call stunt to promote the release of Marty Supreme.
Find top digital marketing agencies that know how to turn clicks into customers in our directory.
-author-avatar_mobile.jpg){kind=avatar}
