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Popular entrepreneur and podcast host Alex Cooper and the Unwell Network have just unveiled their latest project beyond "Daddy Gang" and the world of podcasts.
Enter Unwell Hydration, the "Call Her Daddy" host's new beverage line that's "designed by women for everyone."
The new drink seeks to promote a wellness lifestyle on the consumer's own terms, with functional benefits that help them live unfiltered and free.
Naturally sourced, each bottle boasts over 700mg of electrolytes, B-complex vitamins, and a touch of green coffee extract to boost your hydration and supercharge you for your day.
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Unwell Hydration comes in three flavors — Strawberry, Mango Citrus, and Orange Hibiscus — to perfectly match your moods and vibes.
Akin to the Unwell Network brand, the drink's product design boasts vibrant colors and bold, eye-catching fonts that go well with Unwell's unapologetic and confident brand identity.
Unwell Hydration will be available in select Target stores across the U.S. starting January 1, retailing for $2.49 a bottle or $14.99 for a pack of eight.
'By Women, For Everyone'
Cooper, who started the brand, shared her thoughts behind the launch of the product, saying "women are often expected to juggle multiple roles and be everything to everyone."
This is why she wanted to make a drink that "helps replenish what we give out."
"Hydration, however, is a universal need, and that's what truly matters — a drink that supports wellness for everyone, regardless of who you are," Cooper added.
To build hype over the launch of the product, Unwell Hydration and Cooper posted a spot on Instagram that takes a bat at other hydration brands.
It opens in the board room, where the popular podcast host and a group of corporate executive men are gathered for a meeting.
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"Good afternoon, gentlemen. I have a question for all of you: Why is every single hydration drink in the market made for men?" she asks them.
We then see several hydration drinks lined up in front of her, including Gatorade, Prime, vitaminwater, and more.
"It's too sugary, it tastes like sh*t. I don't want that in my body," she tells them and swipes all the drinks off the table.
She then introduces Unwell Hydration, a drink she dubs is "hydration with benefits," lists down the nutritional facts of the beverage, and ends her monologue by saying it's a drink "made by women, for everybody."
The spot ends with Cooper wondering why she's even pitching the product to the men, realizing she doesn't even need their approval.
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The influencer has since posted exciting content on the official Instagram account of the brand to hype up for its launch, capitalizing on her reach to promote her product.
In just about two weeks and with just 14 posts, the account has garnered nearly 120,000 followers, with each post having tens of thousands of likes.
Many influencers and celebrities have joined the health drink trend.
Previously, "Spider-Man" actor Tom Holland also launched his new non-alcoholic beverage brand "Bero."
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