Blue Moon Colin Jost Campaign Takeaways:
- Blue Moon launched its first celebrity campaign with Colin Jost co-creating and starring.
- The ads support Blue Moon’s Made Brighter platform with humor and citrus-focused visuals.
- Molson Coors sponsored Staten Island bar events on June 24 to connect with loyal drinkers.
- The brewer saw Q1 2025 sales fall 11.3%, with pretax income cut nearly in half.
What happens when a comedian helps write the script for your beer ad?
You get Colin Jost starring in Blue Moon’s first campaign built around a recognizable face.
The longtime cast member of Saturday Night Live took on more than an acting role, contributing to the campaign’s development through his production company No Notes and the agency adam&eveDDB.
Courtney Benedict, VP of Marketing at Molson Coors, said Jost added a distinct personality that matched the brand’s voice.
“We are beyond excited to work with Colin, his signature wit and charm pair perfectly with Blue Moon.
As co-creator of the spots, Colin helped shape the creative, infusing them with his own unique comedic take to really make Blue Moon shine one perfectly garnished pour at a time.”
The campaign, titled “Nothing Outshines a Blue Moon,” presents two humorous ads focused on showcasing the beer’s distinctive character.
One of the commercials, “Orange & Son,” features a surreal moment where Jost interacts with a pair of oranges, playing off the fruit commonly served with the beer.
The 15-second spot, “Zoom In,” subtly shifts attention away from Jost to the glass itself, emphasizing the product in a tongue-in-cheek way.
Both are airing across national and digital channels.
Together, the spots have attracted nearly 340,000 views across platforms, reflecting early interest in the brand’s new creative direction.
Local Promotions Strengthen National Reach
To connect locally, Blue Moon held a June 24 event at three Staten Island bars tied to Jost’s roots.
Customers who visited Jody’s Club Forest, O’Neill’s Restaurant & Bar, and Kettle Black that evening were offered a complimentary Blue Moon while supplies lasted.
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Molson Coors also hinted that Jost might make a personal visit during the promotion.
The Colorado-based company stated that Jost played an active part in defining the campaign’s concept development.
Jost’s creative input helped align the campaign’s humor and visuals with Blue Moon’s Made Brighter platform, which highlights its citrus-forward identity.
Colin Jost Tapped as First-Ever Celebrity Partner of Blue Moon Family of Brands https://t.co/ZYaRWeu578@BlueMoonBrewCo@ColinJost#COlorado#beernews#beer#beers#BlueMoon#ColinJostpic.twitter.com/cGxWvkpDN2
— My BeerBuzz (@mybeerbuzz) June 24, 2025
This campaign arrives during a challenging period for the brewer.
In the first quarter of 2025, Molson Coors reported an 11.3 percent dip in net sales and a near 50 percent drop in underlying pretax income.
With consumer preferences shifting, Blue Moon remains one of the company’s top priorities in its premium portfolio.
Through this effort, Molson Coors aims to blend storytelling and regional outreach to reinforce Blue Moon’s place in the market.
The campaign relies on personality, familiarity, and humor to remind consumers what makes the brand distinct.
Our Take: Can Comedy Really Sell Beer?
Yes, and this campaign proves it.
I see Blue Moon using Colin Jost not just to get attention, but to tell a story that makes the brand feel more relatable.
His involvement as both performer and creative partner gives the ads a natural tone that doesn’t feel forced.
From a business standpoint, this is a timely way to reconnect with drinkers through humor, real-world experiences, and a face people already trust.
If I were managing a heritage brand under pressure, this is exactly the kind of approach I’d want to test.
As Blue Moon taps humor and hometown charm, Budweiser takes a global approach with football icon Roberto Carlos in its FIFA Club World Cup campaign.
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