Acura, Honda's luxury and performance brand, is returning to Miami Art Week with a bang, teaming up with rising Parisian artist Dalkhafine.
The artist, who specializes in illustration, animation, and art installation, is set to unveil her mural for SCOPE Art Show's SCOPE Walls program on Miami Beach.
Her creation on the SCOPE Art Show's signature annual program, SCOPE Walls, will celebrate the all-new 2025 Acura ADX with playful illustrations that draw viewers into a surreal world.
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Curated by Hyland Mather of the STRAAT Museum in Amsterdam, the program will also feature large-scale graffiti on canvases stretched across shipping containers.
Dalkhafine's SCOPE Art Show mural will be on display at 801 Ocean Drive, Miami Beach FL 33139 from December 3 through 8.
Her previous work also includes collaborations with major clothing brands, such as Adidas and RW&CO.
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Additionally, Acura will collaborate with five more artists specializing in different mediums over the next few months, leading up to the 2025 Sundance Film Festival as the Official Vehicle for the festival's 15th year.
The campaign will conclude with an ADX launch campaign in Spring 2025.
This overarching effort is just the latest example of Acura staying true to its brand values by reaffirming its commitment to supporting the creative scene.
Acura Comes to SCOPE
As the Exclusive Auto Partner and Official VIP Shuttle Vehicle of the SCOPE, Acura will provide a fleet of ZDX Type S all-electric SUVs to transport artists, creatives, VIPs, and SCOPE staff between programs.
In a statement, Acura Marketing Manager Hundy Liu described the collaboration with Dalkhafine as a perfect fit:
“Acura and Dalkhafine share a passion for welcoming younger generations to new experiences in art and mobility and we are excited about how she will merge these worlds to bring our all-new Acura ADX to life on the SCOPE Walls.”
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With the 2025 ADX compact SUV coming to U.S. Acura dealerships early next year, Acura builds on its identity as the brand for a new generation of premium buyers.
Last month, Honda launched a cinematic campaign featuring John Cena and Max Verstappen.
