Pernod Ricard brands Absolut and Kahlúa are teaming up with Sabrina Carpenter for an electrifying collaboration that's sure to "please, please, please" folks this holiday season.
As the official spirit sponsors for the North American leg of the "Espresso" singer's Short n' Sweet Tour, the power duo introduced their own take on a classic drink: the Absolut & Kahlúa Short n' Sweet Espresso Martini Cocktail.
The limited-edition offers fans a show-stopping cocktail experience, including:
- A bottle of Absolut
- A bottle of Kahlúa
- A can of Owen's Espresso Martini Mix
- A festive coupe glass
- An edible Sabrina Carpenter kiss mark cocktail topper
In a press release, the multi-platinum artist joked about her love for espresso while also expressing her excitement to share the partnership with her fans.
Absolut & Kahlúa VP of Marketing Caroline Begley also chimed in to highlight how the two brands are contributing to the Espresso Martini's legacy, thanks in part to the significant collaboration.
“Absolut and Kahlúa are continuing to build the legacy of the Espresso Martini by partnering with Sabrina Carpenter whose artistry aligns with the festive, vibrant energy of our brands,” she said.
The kit is now available for $85 on the Reserve Bar website, while supplies last.
Leveraging Carpenter's massive appeal, the effort is a fitting collaboration that smartly connects both brands to one of the year's biggest hits.
It's an excellent example of a well-executed influencer marketing strategy built on strong creative synergy.
That's That Me, Espresso
Carpenter's meteoric rise to pop stardom was fueled by the release of her sixth studio album, which came out in August of this year.
Her catchy lyrics, unique charm, and vibrant personality have also brought her to the forefront of pop culture, where she found more opportunities to shine.
Nominated for six awards at the 2025 Grammys, Carpenter is set to have her biggest year yet.
The effort perfectly complements the star's newly announced Netflix Christmas special.
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Her partnership with Absolut and Kahlúa underscores her impact and relevance as a celebrity and musician, which other brands have already recognized.
Back in August, Carpenter starred in an Olympics ad for NBCUniversal.
The next month, she appeared in a star-studded spot for CapitalFM.
