The question of sustainability has become a must for expanding businesses nowadays.
However, although 90% of business leaders think sustainability is important, only 60% of companies have a sustainability strategy, according to Forbes.
This is an especially important topic for industries whose work directly affects the environment, such as in the case of infrastructure and construction.
With the traditionally "brick-and-mortar" industry going digital, it may be difficult to perceive how digitalization leads to sustainability, but experience shows that the two can be inextricably linked.
Tracecost, a digital construction management company and the first of its kind in the industry sees a direct connection between digitalization and environmental consciousness.
"Tracecost promotes sustainability by enabling data-driven decision-making that enhances resource efficiency, reduces waste, and supports eco-friendly construction practices," says Prabh Paul Parmar, the founder and CEO of Tracecost, in an exclusive interview with Spotlight.
The company’s 360-degree construction management solutions focus on accurate environmental impact assessments, "optimizing project planning and execution to align with modern construction’s sustainability goals."
AI development is a key part of Tracecost’s data-driven decision-making, allowing the company to automate data analysis, optimize resource allocation, and even predict project outcomes.
“AI will further evolve our offerings in the future, enabling more precise cost estimations, risk assessments, and real-time project insights for even smarter decision-making,” explains Parmar.
The comments come in favor of a 2022 study by WeWork, which revealed that 80% of companies plan to increase their investments in sustainability.
In following Tracecost’s sustainability strategy, the company’s solutions do the work.
The more effective Tracecost’s construction management solutions are, the more space there is to build on sustainability, both for individual client projects and long-term.
Edited by Nikola Djuric
