Nike Gathers Superstar Ensemble of Athletes for Its Latest Campaign

Nike just launched a new cinematic campaign featuring a stellar ensemble of athletes sporting the latest Nike Tech wear.

The one-minute ad guests star talents such as American skateboarder Nyjah Huston, American women's basketball player A'jah Wilson, renowned tennis players Naomi Osaka and Carlos Alcaraz, and more as they play sports, perform mundane activities, and share what inspires them in life. 

"I'm going to be unapologetically me and celebrate myself," says Wilson. 

 

 

 

 

 

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The sportswear brand also released 30-second videos for select athletes as they share random tidbits about their life.

In Giannis Antetokounmpo's feature, the NBA star shares that he receives candy everywhere he goes, making him feel like the "luckiest kid in the world."

 

 

 

 

 

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Meanwhile, a pregnant Osaka sports the Nike Tech fleece jacket in her feature, as she shares what excites her about the feature of tennis.

"I think what I'm most excited about for the future of tennis is just seeing so many different people come and athletes kind of tell their story, and you kinda see what people believe in and what they're about," she explained.

 

 

 

 

 

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The various spots are part of Nike's "Don't Sweat the Tech-nique" campaign to celebrate the 10th anniversary of the Tech Fleece.

Edited by Nikola Djuric